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...That was the strategy of Larry Probst, CEO of video-games giant Electronic Arts, based in Redwood City, Calif. As each new generation of console hardware makes video games look more like movies, Probst wanted to snap up franchises with repeated success at the multiplex--like James Bond, Harry Potter and The Lord of the Rings--and put them to work in the virtual arena...
...plan paid off. The Harry Potter games alone have sold more than 20 million units worldwide. After some down years, the video-game industry as a whole is growing, but EA is exploding: its revenues shot up more than 40% last year to $2.5 billion, almost three times the revenue of its nearest rival, Activision. And EA is managing to wring more sales out of fewer games: it produced only 58 in 2002 vs. 68 in 2000. "We do fewer things, and we do them better," says Probst. "We don't just throw something at the wall and hope...
...blows. At 52, he has seen it all. He is famous for rarely smiling and comes across more like a stern high-school principal than the emperor of electronic fun. But he has been the boss for 12 years and understands how to foster a creative environment. Like Harry Potter's Hogwarts, EA is divided into competitive teams; each works on a separate game, and each wants to outsell the others. But they also share innovations--so the realistic-looking blades of grass from, say, Madden NFL 2003 also find their way onto Harry Potter's Quidditch field. Result...
...Exclusive Interview August 4, 2003 Issue Past Issues Women in China July 28, 2003 ----------------- Asian Longevity July 21, 2003 ----------------- Hong Kong July 14, 2003 ----------------- Southeast Asia July 7, 2003 ----------------- Kim Jong Il June 30, 2003 ----------------- Harry Potter June 23, 2003 ----------------- Arthritis June 16, 2003 ----------------- Narco Korea June 9, 2003 ----------------- Nature vs. Nurture June 2, 2003 ----------------- Endless War? May 26, 2003 ----------------- The Democrats...
...Exclusive Interview August 4, 2003 Issue Past Issues Women in China July 28, 2003 ----------------- Asian Longevity July 21, 2003 ----------------- Hong Kong July 14, 2003 ----------------- Southeast Asia July 7, 2003 ----------------- Kim Jong Il June 30, 2003 ----------------- Harry Potter June 23, 2003 ----------------- Arthritis June 16, 2003 ----------------- Narco Korea June 9, 2003 ----------------- Nature vs. Nurture June 2, 2003 ----------------- Endless War? May 26, 2003 ----------------- The Democrats...