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...Star Wars, Star Trek, Independence Day, The Matrix. But lately, since the turn of the millennium or so, we've been dreaming very different dreams. The stuff of those dreams is fantasy--swords and sorcerers, knights and ladies, magic and unicorns. In 2001 the fantasy double bill of Harry Potter and The Lord of the Rings ranked first and second at the box office, and it's happening all over again this year. In its first weekend alone, Harry Potter and the Chamber of Secrets cleared $88 million. Think Star Trek: Nemesis is going to come close to that? Harry...

Author: /time Magazine | Title: Feeding On Fantasy | 12/2/2002 | See Source »

...poll named The Lord of the Rings the greatest book of the 20th century. In 1999, Amazon.com customers chose it as the greatest book of the millennium. The Tolkien revival began when the Internet bubble was bursting, the market for consumer electronics was nosediving like Harry Potter chasing the Golden Snitch, and America's long summer romance with technology was fizzling. "Change and technology are so pervasive a part of daily life that for the most part there's no magic to it anymore," says Vivian Sobchack, a professor of film and television studies at ucla. "The promise of science...

Author: /time Magazine | Title: Feeding On Fantasy | 12/2/2002 | See Source »

...that all these peace-loving premodern agrarians are making astonishing amounts of cash for a lot of postmodern technocapitalist movie executives. Fantasy is hot, and studios are backing up the truck. Even as New Line and Warner Bros. (which, like Time, are owned by AOL Time Warner) churn out Potter and Rings sequels, New Line is already developing a follow-up franchise based on Philip Pullman's critically acclaimed fantasy trilogy His Dark Materials, about the journey of an adolescent girl and boy through alternative worlds inhabited by witches, angels and armored polar bears. Late next year...

Author: /time Magazine | Title: Feeding On Fantasy | 12/2/2002 | See Source »

...probably never met Myrtle Potter, but you may have taken some of the medicines she has marketed. At Merck in the early 1990s, her name became legend when she took charge of a struggling ulcer remedy called Prilosec and transformed it into a worldwide best seller. At Bristol-Myers Squibb in the late '90s, she worked the same magic on billion-dollar brands like Pravachol (for high cholesterol) and Glucophage (for diabetes). Today Potter, 44, is the COO of the world's No. 2 biotech firm, Genentech, where she's working to bring 20 drugs to market over the next...

Author: /time Magazine | Title: Myrtle Potter: COO of Genentech | 12/2/2002 | See Source »

Like the jeans and sandals she often wears to work, Potter's casual demeanor can be deceiving. Says Noel Tichy, a University of Michigan business professor who profiled Potter (along with CEOs like GE's Jack Welch) for his book, The Cycle of Leadership: "I've watched her with her people, and she puts them out of their comfort zone. She's not an easy person to work for if you don't want to be pushed." Yet "she never misses an opportunity to give the credit to someone else," says Claudia Estrin, a colleague of Potter's since...

Author: /time Magazine | Title: Myrtle Potter: COO of Genentech | 12/2/2002 | See Source »

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