Word: potter
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...hard to ignore the similarities between Pokémon and Harry Potter merchandising, the most obvious example being the Harry Potter Card Game. Ironically, Pokémon merchandising is now 50 percent off. Harry Potter has taken over the throne. Certainly looking to become the Pokémon of a couple of seasons ago and the Power Rangers of yesteryear, the Harry Potter phenomenon seems to have employed most of the common merchandising gimmicks...
However, although it forged a $150 million dollar alliance with Coca-Cola, the movie lacks a fast food tie-in. According to Warner Brother’s domestic marketing chief Brad Ball, “Packaging [Harry Potter] with a meal combo would have taken away from her [J. K. Rowling’s] philosophy...
Even the alliance with Coca-Cola is not conventional. Coca-Cola purports to organize a campaign for literacy, with Harry as the spokesperson. And, images of Harry Potter will appear on Coca-Cola product packaging, but he will not be pictured actually drinking the products. There will also be no product placement in the movie itself. Even so, Save Harry!, an anti-Coke/Potter alliance campaign condemns the global marketing rights given to Coca-Cola for promoting consumption of unhealthy beverages. The Save Harry! website calls the alliance “a sales vehicle for liquid candy...
...with the weight of their anticipated Oscar nominations. And of course, for the discerning movie-goers, seekers that they are, there is that golden snitch—that highly desired and gossamer film that flies high above all the others. This season, that golden film seems to be Harry Potter and the Sorcerer’s Stone...
Director Chris Columbus’ latest child-centered opus brings the first installment of Scottish author J.K. Rowlings’ multiple part book series to vivid and fantastic life. The series tells the story of Harry Potter, a young wizard who spends the first 11 years of his life trapped under a cupboard by his muggle, or non-wizard, relatives before discovering that he is actually a wizard, and has been invited to study witchcraft at Hogwart’s School of Witchcraft and Wizardry. With his trusted pals Ron Weasley and Hermione Granger, he discovers a new world...