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...1980s. "It was the image of a woman forced to be a drug courier. But when we looked at those applying to change their sentences, there were only two women: one who supervised the shipment of 155 kilos of cocaine and the other had more than a pound of cocaine in her apartment...
There is another way. In December, Sir Rod Eddington, former head of British Airways, completed a study on transport for the U.K. He evaluated all kinds of projects--from fancy high-speed trains to simple bike paths--and calculated the return on investment per pound spent. What he found was surprising. "Small can be beautiful," his report concluded. Large projects like new rail lines tended to be less beneficial for the money than modest ones, like widening an old road. The British government is now funding more projects on the basis of this more rational notion of overall value...
...Most evaluations of public policies that involve cost effectiveness compute the cost at an individual level and then calculate the benefits,” Christakis said. “If our findings are correct, a 20-pound weight loss in you might also induce weight loss...in your social network. There may be an additional 180-pound loss, so our cost effectiveness has gone up by a factor of ten. So this would mean we’d have to rethink how we calculate cost-effectiveness...
...kick a girl when she's down, right? Not if you can pound her face instead. At the Fatal Femmes Fighting Championship, an all-female mixed-martial arts (MMA) event, almost anything goes in the cage. Sofie Bagherdai, otherwise a sweet, petite teenager from Southern California, has her opponent, Stephanie Palmer, pinned to the floor. Now she's ready to work--whack, a shot to the noggin. Bam! Pow! Boom! Half a dozen more. Palmer cowers in the fetal position, and the ref stops the fight. The medics cart Palmer out on a stretcher. (She escapes with a fractured foot...
...muscled off its launchpad by a conventional rocket burning conventional propellant. Once it climbs to near Earth space, however, everything will change. Of all the things that add weight to a spacecraft, fuel presents the most problems. The farther you're going, the more propellant you need, but every pound of it you add means more mass the engine must propel, which requires more fuel still, and on and on. A spacecraft like Dawn, which is designed not just to fly by its two targets but also to settle into orbit around them, would require a massive load of onboard...