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...long been an important physician's reference book. The 1899 manual, though, rereleased as a companion to its new centennial edition, makes one wonder what folks will think of our medical practices in 100 years. Some of the alarming advice: for alcoholism, slowly suck an orange. For an earache, pour "hot as it can be borne" water in the ear. Drink a cup of coffee to help combat insomnia, and administer electric shocks to cut short a hysteria attack. Bleeding from a jugular vein will help with acute bronchitis, and morphine suppositories can alleviate vomiting during pregnancy. And for acne...

Author: /time Magazine | Title: Advances In Science | 5/3/1999 | See Source »

...name Starbucks, referring to the first mate in Melville's leviathan novel, is meant to evoke the romance of the high seas and the seafaring tradition of the early coffee traders. So claims the recent paperback, Pour Your Heart Into It, written by the company's CEO. Starbucks connotes a product that is unique and mystical, yet purely American. Before reaching that purely American solution, however, the store was called Il Giornale, a name which aficionados thought captured the romance of the authentic espresso experience. In the battle between romance of the high seas and romance of the authentic espresso...

Author: By V.p. Demenil, | Title: Rising Star: A Brand Name History | 4/29/1999 | See Source »

...name Starbucks, referring to the first mate in Melville's leviathan novel, is meant to evoke the romance of the high seas and the seafaring tradition of the early coffee traders. So claims the recent paperback, Pour Your Heart Into It, written by the company's CEO. Starbucks connotes a product that is unique and mystical, yet purely American. Before reaching that purely American solution, however, the store was called II Giornale, a name which aficionados thought captured the romance of the authentic espresso experience. In the battle between romance of the high seas and romance of the authentic espresso...

Author: By V. P. Demenil, | Title: RISING STAR | 4/22/1999 | See Source »

...Park, green to Copley and do the Boston bars on your own time. Daisy Buchanan's, on Newbury between Fairfield and Gloucester, Back Bay Brewing Co., on Boylston between Fairfield and Exeter, Cactus Club, on Boylston between Gloucester and Hereford, Division Sixteen, on Boylston between Hereford and Mass. Ave. Pour House, on Boylston between Gloucester and Hereford, Dad's on Boylston between Gloucester and Hereford. Buses back from in front of Hynes Convention Center. Look for pocket-size maps in the Houses. You must be 21 to drink...

Author: NO WRITER ATTRIBUTED | Title: THURSDAY APR 29 | 4/22/1999 | See Source »

...business model working well in electronic form, with PCs replacing the box. Offers and suggestions pour in to this Internet freak show. "We are always working on ways of getting controversial material," says Warshavsky, who weeds out legitimate offers--relatively speaking, of course--from the cranks and seeks his next lucrative magic trick...

Author: /time Magazine | Title: Taking Stock In Smut | 4/19/1999 | See Source »

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