Word: pouring
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Frustrated advertisers are even more dismayed. This season they had planned to pour a whopping $400 million into commercials for everything from autos to chewing gum. The walkout has already cost these companies millions of dollars worth of irreplaceable exposure and could mean a substantial loss of business...
...political action committees, women are relying on their own burgeoning P.A.C.s. Groups of nurses, social workers and teachers are all giving more money than ever this election season. The most ambitious effort to reinforce the gender gap is being made by the National Organization for Women, which expects to pour $3 million into candidates and causes by Election Day. The recipients: feminists, both male and female, who are opposed to Reaganomics. The full ramifications of the gender gap will remain unclear until after Nov. 2, when political analysts will try to figure out what sorts of issues and candidates appealed...
Though the rain stopped during halftime. Dartmouth continued to pour it on Harvard, winning by a 30-12 count. In addition to losing the game (and severely hampering its Ivy title hopes), the Crimson also managed to lose a bunch of quarterbacks...
NEWSPAPERS ENCOUNTER the problem all the time. Print an article exposing dissension in a group, or casting aspersions on some noble cause, and complaints will pour in. People worry about the press's responsibility to exercise its power with delicacy, the ability of the printed word to wreak havoc in people's lives, the need for social restraints to balance writers' unassailable freedom to publish whatever they want. It's rare, however, that the book industry faces such a conundrum, and rarer still that authorities try to crack down on book publishers. Freedom-of-the-press buffs, then, will...
...them are variations on an existing medicine; the greatest distinction of the newcomer usually is a catchier name. Of the 96 drugs approved last year, only three were judged by the FDA to represent important therapeutic gains. As a result, to push their sometimes unneeded new products, drug companies pour their energy and money into advertising and promotion. Last year $215 million worth of advertisements were placed in the 150 leading medical journals, and that represents only the smallest part of the typical drug promotion campaign. Hundreds of millions more go into snazzy exhibits at medical meetings, glossy brochures presented...