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Word: pourquoi (lookup in dictionary) (lookup stats)
Dates: during 1940-1949
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Usage:

...coat of arms. Its blazon: 1) a turquoise horseshoe on a field royal blue; 2) two royal blue hearts pierced with a gilt arrow on a field turquoise; 3) a royal blue dancing girl rampant on a field turquoise; 4) a turquoise sailboat floating among gilt stars. The motto: Pourquoi pas? Cheapest perfume: $30 an ounce. Its original formula, confided Mother Gloria, was discovered by Partner Maurice Chalom in his French chateau, hidden in an old bust...

Author: /time Magazine | Title: People: People, Jul. 29, 1946 | 7/29/1946 | See Source »

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