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Today the land around Patallacta is powder-dry and barren. Fifteen families barely scratch a living from the soil, and almost nothing can be grown for the entire five-month dry season. How, then, did this unforgiving land once provide for so many people? The answer is etched into the granite hills around the valley: dozens of stone canals snake their way down from glacier-fed streams in the upper altitudes...

Author: /time Magazine | Title: Environment: Reviving Inca Waterways | 9/28/1981 | See Source »

That may not be long in coming. At least three more samples of the yellow powder produced by the "yellow rain" are under study in private U.S. laboratories. If those tests lead to the same conclusions, the State Department presumably will make the details public and then make more formal charges against the Soviet Union...

Author: /time Magazine | Title: Yellow Rain | 9/14/1981 | See Source »

Almost any night on prime-time television, Yankee Pitcher "Goose" Gossage, 30, urges adults to "take a powder" with Johnson's baby powder, and Annette Funicello, 38, the onetime Mouseketeer who frolicked in the beach-blanket movies of the early 1960s, plugs the virtues of Skippy peanut butter. In radio commercials, Peek Freans are presented as a "serious cookie" too good to "waste on children," and jeansmaker Levi Strauss & Co. promotes its Levi's for Men line of pants by promising "the comfort you loved as a boy, the fit you need...

Author: /time Magazine | Title: Going After the Mightiest Market | 9/14/1981 | See Source »

...Snickers candy bars, for example, are now being sold by actors in hard hats on television, who declare: "I can eat a Snickers, go back to work and not worry about being hungry until it's time for lunch." Johnson & Johnson is currently pitching its baby-oil, baby-powder and baby-shampoo ads directly at adults, often with the help of endorsements by sports stars past their 20s. Ad copy for Levi's Womenswear reads: "I wear Bend Over clothes every place. I'm old enough to know what I want. And young enough...

Author: /time Magazine | Title: Going After the Mightiest Market | 9/14/1981 | See Source »

...looking cannons of the three-masted frigate U.S.F. Constellation, one of the first warships commissioned by the infant republic in 1797. The developer looks in on several retailers in the Pratt Street complex, which houses mostly smart boutiques and specialty stores like the Chesapeake Knife and Tool and the Powder Room, which sells cosmetics. The Rouse Co. carefully screens the tenants in all its projects. At Harborplace, out of an initial 2,000 applications, only about 30 were chosen. Says Rouse: "When we have openings in our shopping centers, we look for tenants who fit in, and who add something...

Author: /time Magazine | Title: Living: He Digs Downtown | 8/24/1981 | See Source »

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