Word: powdered
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Dates: during 1940-1949
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What made the industry jumpy was the sudden growth of the ammoniated tooth cleansers-and the skyrocketing sales of a newcomer in the big dental field. Amm-i-Dent, the first widely distributed tooth powder to include carbamide (urea) and dibasic ammonium phosphate (TIME, Feb. 14), had climbed, so its makers claimed, to fourth place in sales among all U.S. dentifrices, surpassed only by Colgate, Ipana and Pepsodent. Amm-i-Dent, a dentifrice supposed to head off tooth decay, had indisputably set the trade's teeth on edge...
Sound & Fury. The Blocks rushed their Amm-i-Dent powder on the market in November, spent $400,000 on newspaper ads in 60 days, this year will spend $2,000,000 more on advertising. Because paste dentifrices get 85% of the market, the Blocks will spend $150,000 this year researching ammoniated pastes, expect to gross $3,000,000 on Amm-i-Dent powder but to lose money on it-because of the high promotion and research costs-until 1951. By last week the field was getting crowded. Sterling Drug had brought out an ammoniated version of Dr. Lyon...
...question consisted of quotations from two book reviews, both dealing with Margaret Mead's "Keep Your Powder Dry" and Geoffrey Gorer's. "The American People." Messner chose to write about "The American People" because "its title gave me some clue to what the book is about...
...vice is out in the open. Hundreds of peddlers, many of whom are their own best customers, offer a variety of items ranging from the plain leaves to pichicato or la diosa blanca (the white goddess), the drug in its refined form. Snuffing up a pinch of the powder in full view of passers-by last week, one old peddler brazenly solicited customers: "The only danger is that the wind will blow the pichicato away, that...
...around the walls, even over the bar mirror, tasteful, powder-blue signs proclaimed in red letters: "Spring is here and so is the 5? beer." The early birds drank and took their change in mild disbelief. The nickel wasn't obsolescent after all. The word spread. Sam's bar & grill started to bulge like Madison Square Garden on fight night. People drank, shook hands with strangers and sang...