Word: powderly
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...return to Cuba, where every TV station had carried the U.N. speech live, via the Straits of Florida over-the-horizon transmission link, which costs $2,200 hourly. Just before leaving, Castro received a gift package, later opened by the police bomb squad. The contents: ten lbs. of flea powder...
Generations of busy mothers have long blessed Mead Johnson & Co., maker of Pablum, Dextri-Maltose and a cradleful of other ready-mixes for plumping up baby. Last week many of the same mothers were buying a new Mead Johnson product, a powder called Metrecal, with an opposite aim: taking weight off themselves...
...powder, which is mixed by dieters with water or skim milk, is such a hot-selling item that it has already spawned some 40 imitations from Sears, Roebuck's Bal-Cal to Quaker Oats's Quota, just out this week. With Metrecal sales up to an annual rate of $40 million, Mead Johnson's 1960 gross is confidently expected by company officials to jump this year from $65 million to $100 million, the profits to double to $6 a share. To help keep ahead of the imitators, the company last week put on sale a canned liquid...
...department's first finds was an invalid's food called Sustagen. A mix of skim-milk powder, soybean flour, corn oil, minerals and vitamins, Sustagen was designed for hospital patients unable to eat solid foods. It worked so well at giving patients the illusion of having eaten a solid meal and killing off between-meal hunger pangs that last year Mead Johnson decided to call it Metrecal and put it out as a weight-reducing food. The chief change was to recommend a limit of 900 calories (i.e., one 8-oz. can, dry weight) of Metrecal...
...room look bigger, less cluttered. Esso is experimenting with colored highways made from a blend of asphalt and tinted polypropylene. With the routes of a cloverleaf indicated by color and with highway signs to match, U.S. motorists would lave less trouble finding their way through superhighway mazes. Hercules Powder Co., pioneer producer of polypropylene, has developed a new glass-and-plastic material for a third-stage shell for the Minuteman missile. It is trans lucent, as light as magnesium and stronger than steel...