Word: powderly
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Vermont conditions are as follows: East Burke, Burke Mt. 2 to 6 base, 3 packed powder, skiing fair to good. All lifts operating; Shelburne, Killington Basin, 6 to 10, one new powder, poor to fair; Stowe, Mt. Mansfield, 12 to 24, 2 new powder, fair to good...
...concluded Dr. Knox, for the medical profession to begin an educational campaign on the harmful effects of excess exposure to sun, and advocate use of preparations to ward off both premature aging of the skin and cancer. Blondes, he suggested, can keep that schoolgirl complexion longer if they use powder and makeup bases with built-in chemical sun screens. It was with no hint of boasting that Dallas' Dr. James B. Howell noted: "Texans have the highest incidence of skin cancer in the population of any state...
Mortimer went to Stevens Institute, but left before graduation. He became a baking-powder salesman for R. B. Davis Co., was made head of sales at 22. His next stop was the Madison Avenue advertising agency of George Batten Co., where he worked on the Sanka account, pulled his weight alongside such later advertising stars as Ted Bates, William Benton (former Senator from Connecticut) and Chester Bowles. When Batten was sold to the agency that later became Batten, Barton, Durstine & Osborne, Mortimer went over to Postum, got a job as an assistant ad manager for Sanka and Calumet. Not long...
Unlike Campbell, General Foods has never had any strong consumer identification as a company, keeps its name in small print on packages. "We felt too much close association would be bad," says Mortimer. "A woman may use Swans Down cake mix but think Calumet baking powder is for the birds." On the other hand, the company yearns for the sort of public image built up by competitor General Mills, is now trying to create that image by publicizing the General Foods Kitchens...
...dime apiece. For scenes when the audience actually sees a man shot down, "blood capsules" fired from compressed air guns splatter against Plexiglas plates hidden beneath the victim's clothing. There are special bullets filled with flaked aluminum to simulate shattering glass; others are packed with a sticky powder to make telltale puffs of dust when they ricochet off a wall...