Word: powderly
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...powder of the Revenge to the last barrel was now spent, all her pikes broken, forty of her best men slain, and the most part of the rest hurt...
...Morgan's new batch of jingles told of the rediscovery of Spotless Town, mythical Sapolio-scoured seat of immaculacy, which between 1899 and 1905 made Sapolio probably the world's best-advertised product. The company has gone back to Spotless Town to advertise a new Sapolio powder with which it hopes to emerge from nearly 30 years of obscurity...
...when Adman Ward left the company to do independent advertising work, Sapolio's decline had definitely begun. As powdered scouring soaps entered the market, Sapolio sales dropped steadily, amounting in 1932 to only $300,000, less than the oldtime advertising budget alone. Morgan's experimented with a powder in 1913, in 1915, and again in 1930, but Spotless Town had lost its appeal. But not until this year did the company develop a new and improved powder for which it was willing to try another Sapolio revival...
...stores, reported earnings of $295,117 for 1935, as against $161,619 the year before. This indicated no 1935 boom in the sales of ships' logs, rigging or hardtack but the gradual upswing of a modern and highly unmaritime industry. Newport industries, like its only big competitor, Hercules Powder Co., sells products distilled from the pitchy roots of Southern pines. Like Hercules, it has striven throughout Depression to diversify these products and find new uses for them. But while Hercules' $3,175,000 profit last year was derived from four other large manufacturing interests (explosives, nitrocellulose, chemical cotton...
...Southern lumbering was at its peak, a new steam process for extracting turpentine directly from, sawmill waste was introduced, and a new byproduct, pine oil, not present in the gum of the living tree, was found. It is this process which Newport and the naval stores division of Hercules Powder have used to- build up the other 20% of the total business, sharing it fairly evenly between them...