Word: powells
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Dates: during 1940-1949
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Last week, Cincinnati's Powel Crosley Jr. became the first postwar U.S. auto manufacturer to make a deliberate play for the hot-rod market. He introduced a two-seater "Hotshot" Crosley roadster, looking like a dime-store version of the once-famed Stutz Bearcat (see cut). Although Crosley estimates that not more than one out of 100 owners will use the Hotshot as a racer, he has made it easy for them to do so. Windshield, lights, bumpers and top can be stripped off in a few minutes, readying the car for road or track racing. Its overhead-valve...
Triplets. With its pint-sized auto, Crosley Motors, Inc. was turning in a jug-sized performance. President Powel Crosley Jr. reported that in twelve months sales ($25,391,627) had more than doubled, net earnings ($1,496,854) had tripled...
Cheaper Midget. Automaker Powel Crosley cut the factory price of his midget Crosley sedan...
...Powel Crosley Jr., the big man (6 ft. 4 in.) with the midget car, this week introduced his new line of 1948 automobiles. Among them was the cheapest postwar model he has yet produced: a two-passenger multi-purpose sports and general utility car. The price: $799 f.o.b. Marion, Ind. It brought Crosley closer to his ambition of producing virtually the same car for $500 if prices of raw materials and other costs go down...
...Powel Crosley had made a fairly pretentious start in carmaking. He began making cars in June of 1946 in two plants -in Cincinnati, Ohio and Marion, Ind. By the end of his first year he had turned out 16,637 cars, for a gross of $12,073,721 and a net profit of $476,065. By expanding the company's two factories, Crosley expects to step up the rate of production from a current 2,700 cars a month to 3,000 early...