Word: power
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Dates: during 1960-1969
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...Small Giant. Now McCracken will head a 45-man staff. Though the council is a pygmy among Washington agencies in terms of size, it can be a giant in influence. Started in 1946 by President Truman, the council rose to real power when John F. Kennedy appointed Walter Heller to be chairman in 1960. Heller was the leading advocate of the Keynesian "New Economics"-the policy of flexibly adjusting taxes, Government spending, and the money supply to influence the economy -and he sold Kennedy on the idea of cutting taxes to stimulate business and employment. His successors, Gardner Ackley...
Buyers are also ordering many more accessories, including air conditioners, push-button windows and supersize engines. In 1966 only 12% of the buyers wanted vinyl roofs; now 33% do-at an extra cost of $80 to $100. Power steering is ordered with 80% of the cars, up from 66% two years ago, and 90% have automatic transmissions...
Pillsbury Co., a firm of flour power, has a message of love. To millions of housewives, it preaches that the way to express affection for husband and chil dren is to bake them a cake. Its ads pro claim that "Nothin' Says Lovin' Like Something from the Oven, and Pillsbury Says It Best." This somewhat sac -charine slogan helps to boost sales. In the fiscal year ending last May, they rose to a record $526 million, and prof its increased 7.4% to $13 million. This year the Minneapolis-based company anticipates an earnings gain of 10%, which...
...power play by the CIA to maintain the United States' dominant position in Latifundia, a fictional South American country, sounds like the inevitable background for one more pale carbon copy of The Ugly American. Classified communiques pop up like toast at the breakfast table, a recording device is hidden in a tie clip, new leaders are found by a spin-the-bottle technique, and the real rapport between nations rests on a Jellolike foundation of friendship between Latifundia's President and the American ambassador. Despite the apparently insurmountable handicap of so familiar a scenario, Robert Wool has managed...
...power, visionary Demasiado goes on scheming for American (or Russian) money to build a dream capital in the jungles of his country. Aspinwall goes on fighting to prove that honesty, if not justice, will prevail in political affairs. As the author records in lean, reportorial prose, in any struggle to salvage both dignity and power from such a situation, the winner takes nothing. Well, almost nothing...