Word: powerbar
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Dates: during 1990-1999
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...This product was intriguing because it actually tastes delicious and is good for you," MiniMeals' Bailey said. "It's not like a PowerBar that you just eat out of desperation or the Nutri-Grain bars where I don't find enough protein...
Today energy bars are increasingly being targeted to weekend warriors and office workers. They're pitched as a way to eat breakfast on the run or to dose up with a burst of energy late in the workday--to help, as PowerBar says, with "life's daily marathons." But as they enter the mainstream, many are dropping the ascetic rubber-brick ethos in favor of more savory--and fat-laden--formulas that appeal to a wider market...
...sales have taken off, energy-bar makers are avidly extending their brands. PowerBar has introduced PowerGel, a liquid goo for athletes who don't have time to chew. But many of the new products cater to consumers' baser instincts. Balance Bar has a new larger bar with 300 calories and more than a quarter of the saturated fat you need in a day. Even the purists at PowerBar have rolled out a better-tasting Harvest line, with twice the fat of the original. Maxwell diplomatically calls them "a recognition that people want a complete eating experience...
...money from the club sports department and the Under-graduate Council, "Glass says. "And we also get national sponsorships from companies like Powerbar and Oakley...