Word: powerbar
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Dates: during 2000-2009
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Just by looking at him, you can tell Chertoff is a man who exercises tremendous self-control. (Blogs have nicknamed him Skeletor.) He can get through the day on a couple of pieces of toast for breakfast, a PowerBar for lunch, and yogurt and an apple for dinner. When he was head of the criminal division at the Justice Department, subordinates remember, he would put a quarter down on the office counter for every personal fax he made...
...first Powerbar ever,” says Madigan-Curtis. “I actually really liked it. It tasted like a candy...
...with chocolate making up only about 10% of global sales. Now the company is concentrating specifically on healthy foods, reorganizing to create a stand-alone nutrition division as of April 1 in the U.S. and globally on Jan. 1, 2006. The unit will include everything from baby formula to PowerBars. In 2004, four years after Nestl bought the PowerBar brand, nutrition products brought the company more than $4 billion in global sales. "CEO Peter Brabeck was on a nutrition kick long before it was fashionable," says Prudential analyst John McMillin, "but now there's a greater focus...
...talent in the pool propelled Phelps to turn pro at age 16, before graduating from high school. He is an anomaly in the swimming world, a multimillionaire with endorsements from Speedo, Argent Mortgage, Visa, Omega, AT&T Wireless and PowerBar. If he equals Spitz's haul of seven golds from a single Games, Phelps will earn an automatic $1 million bonus from Speedo...
DIED. BRIAN MAXWELL, 51, world-ranked marathon runner who spawned an industry of high-energy snacks in his Berkeley, Calif., kitchen when he invented the PowerBar; of a heart attack; in San Anselmo, Calif. After running out of steam short of the finish line in a 1983 race, he set out to create a portable, endurance-boosting food. PowerBar was launched three years later--with an initial run of 35,000 bars in chocolate and malt-nut flavors--and in 2000 was sold for a reported $375 million...