Word: powerfully
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Dates: during 1930-1939
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When Willkie got back from France, where he spent several months defending court-martialed soldiers from army discipline, he got a job in the Firestone legal department at Akron, later joined the law firm of Mather & Nesbitt and became one of the attorneys for Northern Ohio Power & Light (now Ohio Edison Co.) and other "vested intersts" (the Willkie Indiana pronunciation). He also mixed in politics: debated against the Ku Klux Klan, spoke for the progressive doctrines of Bob La Follette, the elder, fought the nomination of William Gibbs McAdoo at the 1924 Democratic convention because of the Klan issue...
...back, but that was later. For Willkie and Roosevelt had quite a few ideas in common. Willkie made no attempt to hide his opinion that business had sinned in 1929 and should take its punishment. He plumped for Federal regulation of holding companies, conceded that utilities that bought Federal power should be subject to Federal regulation of rates...
...early days of TVA, Wendell Willkie managed to wangle an agreement by which C. & S. interchanged power with TVA, was free from TVA competition in certain areas. It expired in 1937. Meanwhile, TVA covered the valley. Towns were encouraged to build or buy city-owned distributing plants with Government money. TVA transmission lines foliated alongside and over private lines with cheap power, made possible in part at least because TVA paid no taxes,* operated under a rubber capital structure, even sent out its mail postage-free...
Willkie said with TVA's privileges he could market power 35% cheaper than TVA was doing. Dave Lilienthal only grinned. Willkie offered to sell C. & S. Tennessee Valley properties at "any reasonable figure." Dave Lilienthal turned down the offer. Last fall, before a Congressional committee investigating TVA, daring Wendell Willkie offered to sell at any price SEC would set. The offer was not accepted but negotiations were quietly resumed between C. & S. and Lilienthal. Last week's announcement by Dave Lilienthal drew the curtain, perhaps permanently, on out-loud haggling over power...
...Power Politics. Before the curtain still stands Willkie. All his maneuvers did not save the Tennessee Valley for Commonwealth & Southern (whose remaining operating companies still represent more than a billion dollars in assets). But he did something else. He took the case of the utilities to the public. He articulated the argument against public ownership, generating power regardless of cost, and the argument for private ownership, under regulation, selling power at low rates and making a decent profit on its capital invested...