Word: powergel
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...sales have taken off, energy-bar makers are avidly extending their brands. PowerBar has introduced PowerGel, a liquid goo for athletes who don't have time to chew. But many of the new products cater to consumers' baser instincts. Balance Bar has a new larger bar with 300 calories and more than a quarter of the saturated fat you need in a day. Even the purists at PowerBar have rolled out a better-tasting Harvest line, with twice the fat of the original. Maxwell diplomatically calls them "a recognition that people want a complete eating experience...
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