Word: powershift
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Dates: during 1990-1999
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...Tofflers who brought futurism to the masses. Future Shock made the new profession cool. The book and its best-selling sequels, The Third Wave (1984) and Powershift (1990), examined not just tomorrow but today, not just one industry but all mankind, making the paradigm-shattering argument that what was really changing society was the radical acceleration of change itself. Future shock, the Tofflers said, is what happens when change occurs faster than people's ability to adapt to it. The book resonated for the 1960s counterculture, and in some ways it echoes even louder in the digital era. "People today...
...this century, an entire futurology industry has arisen to satisfy the planning needs of corporations, governments and military establishments. At the same time, the popular audience for social trends and future talk has grown steadily. Toffler (Powershift), John Naisbitt (Megatrends 2000) and Faith Popcorn (The Popcorn Report) have all made visits to the best-seller list in the past two years...
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