Word: powertip
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Gillette wants to jazz up your daily routine with its new $5 Oral-B CrossAction, the most expensive mass-market toothbrush ever sold. Gillette claims the brush removes 25% more plaque than its leading competitor with angled bristles that penetrate deeper between teeth and a PowerTip to reach back teeth. The thick, rubberized handle may be easier to hold, but it's too wide for most toothbrush holders. Due out in early...
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