Word: pr
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Dates: during 1950-1959
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This ingenious approach was first tried five years ago in New York by a onetime publicity man named Herbert Muschel. With less than $10,000 in capital, Muschel launched PR News Association in Manhattan, a publicity wholesaler that took copy from commerce and industry and moved it-for an annual membership fee of $25, plus a daily charge of $15 for transmissions-over printers installed free in newspaper offices, broadcasting stations and other communications outlets that permitted the installation. Today Muschel has more than 700 paying customers-among them General Foods Corp., Kaiser Industries Corp. and the American Heart Association...
Muschel's success inevitably attracted imitators. In 1958 Chicago's City News Bureau, a journalistic cooperative financed by all four Chicago dailies, launched the PR News Service, a private publicity system patterned after Muschel's brainchild and equally successful. And this year in Los Angeles, two pressagents, incorporated as Transmit, Inc., offered the same service to Southern California newspapers and radio and television stations...
...PR: Proportional Representation, the Cambridge method of voting for Council and School Committee. A single ballot lists the names of all candidates in alphabetical order (there are no primary elections) and without regard to party affiliation or other endorsement. The voter marks his first choice with a 1, second choice with a 2, etc., expressing as many preferences as he wishes. After each election a quota is established representing the smallest number of votes that will be counted to elect the proper number of people to each body. Then each candidate who achieves this quota is declared elected, until...
...plurality rather than PR election, the CCA maintains, the Irish minority of 30% could control the two governing bodies. On occasions, another large ethnic group, the Italians, might gain some representation. But the numerous other subgroups within the city, particularly the greater-Harvard, greater-Brattle St. area of wealthy and upper middle classes, would have no say in City government. With PR, however, the CCA can organize support for a slate of candidates and elect some of them...
...jobs, said Mass and performed other pastoral duties during off hours. By 1953, it was obvious that something had gone wrong: of almost 150 worker-priests, some 20 had married and left the church while others had joined Communist unions or Redline causes. Pope Pius XII sternly limited les prêtres-ouvriers to three hours of factory life a day, but only a handful submitted; others left the church, and only 25 continued in their mission, eventually won limited approval from their bishops...