Word: pr
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Dates: during 1960-1969
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Married. Joseph S. Clark, 65, two-term Democratic Senator from Pennsylvania; and Iris Cole Richey, 46, onetime PR woman; he for the third time, she for the second; in Washington, two weeks after Clark was divorced by Noel Hall Clark, his wife of 32 years...
...propaganda films. Wherever there was a television camera, the press agents urged the girls to "scream now" and paid the lucky ones 25 dollars to faint on cue. When the Beatles finally arrived at the Plaza, the crowd charged and nearly killed the chauffeur and two doormen. The PR men sighed with relief. Through a mixture of circus press-agentry and true love, the Beatles were already, on their first day in America, becoming more popular than Jesus...
Married. Jacqueline Du Pré, 22, Britain's ample (5 ft. 9 in.), exuberant mistress of the cello; and Daniel Barenboim, 24, her occasional concert partner; in Jerusalem, after Jacqueline converted to Judaism...
ULYSSES. James Joyce's masterpiece is a short story that exploded into a summa of 30 centuries of Western culture. Joseph Strick's adaptation is merely a pictorial précis of some of the principal episodes-but a good...
...attention of the press and TV. Violation of rules and the law is one quick way of doing this. It is a lever that can be pulled to get instant attention. Advertising techniques come to the campus in the service of prophecy not profit. The student activist is the PR expert. The simplistic slogan and banner headline replace the carefully reasoned argument. The style is daring, flamboyant and egotistical. It is a revolt that draws more on Madison Avenue than on convictions about the nature of the historical process...