Word: pr
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Dates: during 1960-1969
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...Eiffel built his 984-ft. tower for the Paris Exposition in 1889. There was still more when he did not tear it down afterward. Now the graceful Parisian skyline will be altered even more drastically-by a proposed 55-story office building that will loom over Saint-Germain-des-Prés like an enormous elliptical cigarette case, dwarf Notre Dame and top out 20 feet higher than the lofty tip of Sacré-Coeur...
...kidnaped Mehdi Ben Barka? It is almost exactly a year since the diminutive exiled Moroccan leftist leader vanished from a street in Saint-Germain-des-Prés. For the past several weeks the knotty mystery of his disappearance has been unraveling in a Paris court. All the evidence confirms the likelihood that he stepped willingly into a black Peugeot and was whisked to a villa in a Paris suburb because he believed that envoys of his old political enemy, Morocco's King Hassan II, were trying to contact him with an offer to return home for a reconciliation...
...specify a bottle of Préfontaines to a sommelier will make his eyeballs roll. Préfontaines is very much a vin ordinaire, the sturdy stuff that washes down the bread and cheese and accounts for 90% of the 1.5 billion gal. of wine drunk by Frenchmen every year. It will never make a select wine list, but it has made another important listing: the shares of the Préfontaines company, D.M.S., have gone on the Paris Bourse for the first time. This is an indication of the success of Préfontaines in France...
Bombed with Beer. Préfontaines, with annual sales of 52 million gal. worth $51 million, controls just 4% of the French market, but that is more than any competitor has. And only Préfontaines has Marc Henrion, 39, a Harvard Business School graduate, as director-general. At Harvard he distinguished himself by bombing the Baker Library with empty beer cans as he flew over it in his old Fairchild. Harvard grounded him but graduated him too ('50), and the next year he had a chance to apply his learning when André Dubonnet, of the company that...
...this is enough to turn a discriminating wine fancier to stronger stuff. Henrion does not argue that fine wine should be handled like Préfontaines or that Préfontaines is a fine wine. "In my mind," he says, "this is something else, like Coca-Cola, like beer. It should be marketed that...