Word: pr
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Dates: during 1970-1979
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...gigantic set of Proust's works that is prominently displayed in his office. Compère argues that les Proustiens, as the literary-minded tourists are known, are not even good for business. Says the mayor: 'They come from some place, eat a madeleine, see the Pré Catalan...
...minute walk from "Tante Léonie's" across the Loir River (not to be confused with the Loire) takes the pilgrim to the Pré Catalan. The five-acre garden was created by Proust's uncle, a cloth merchant in Illiers, as a replica of the area in Paris' Bois du Bologne that bears the same name. The little lagoons, intricate patterns of shade trees, and the tiny lane lined with hawthorns (whose pink blossoms reminded Proust of his favorite dish, strawberries crushed in cream cheese) became Swann's park, and it is there that...
...author's, 90-year-old Philibert Louis Larcher. A retired Inspector General of National Education, Larcher has devoted the past 30 years to reminding the town of its Proustian heritage. Through his efforts, the Tante Léonie house was made a national monument and the Pré Catalan was preserved. He founded the Society of the Friends of Marcel Proust and the Friends of Combray. His monograph, The Essence of Combray, has been revised and reissued just in time to be snapped up by this year's hordes of cultists. He gives hours-long lectures...
...Carswell and his inept PR men proffered the carcass, it was those who devoured and digested the bad news that turned his defeat from a must into a fact. Behind the scenes men and women like Mrs. Marian Edelman of the Washington Research Project and James Flug, Senator Kennedy's lawyer, and Morris Abram, Harvard '71, gathered information and shoved it down the Senate's throat. The press, most notably the Washington Post, the New York Times, the Washington Evening Star and the Atlanta Constitution, kept the issue in the public...
...other reason than that blacks, who are rebelling against the machine, are also becoming a majority in Chicago and most other big cities. Still Boss stands as a monument to what can be done through a clever mix of self-interest, hate, fear, good timing, clever PR and strong leadership. If Boss is still relevant in the 1980's, it will be because the 1970's ignored its message...