Word: pr
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Dates: during 2000-2009
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PowerPlay: Pisses off PR lady, who needs to stop looking like she has something up her derri?...
...That's not enough for European publishers, however. "This is not much more than a tired PR maneuver," says Christian Sprang of the German Booksellers and Publishers Association. "I don't believe Google is really interested in a compromise." At the E.U. hearings in Brussels, the representatives of publishing groups and governments from Italy, Spain and France have been expressing similar fears. According to the International Herald Tribune, a spokesman for the French Ministry of Culture repeated France's long-held stance that Google's book project was a risk to cultural diversity, speculating that Google might withhold access...
...tranche of wild sea bass with green-pea-and-rocket emulsion and mousserons des prés mushrooms sounds more like a three-star Michelin meal than a cookery-class assignment. But it's exactly the kind of fastidiously prepared yet surprisingly uncomplicated dish that features on the haute cuisine course at celebrity chef Alain Ducasse's new l'Ecole de Cuisine in Paris...
...That kind of grassroots campaigning might be a candidates' best shot during this election. For now, a change in the law is not on the docket. Hitoshi Miura, a Tokyo-based political PR strategist, says it might even change after the election. "Sure it's a problem now," he says, "but they will forget about because it's not a serious matter for them after the election." That, not only with regard to the campaign process, is something the electorate might want to bear in mind over the next 12 days...
...farts loved it. (Finke later amended the laater phrase to "movie critic geezers." Thanks, Nikki.) It's the #1 most tweeted topic Friday night. And Marc Weinstock's viral marketing campaign for a year bore no Sony/Tri-Star logo on purpose so it wouldn't have a big studio's PR machine feel. (As if the audience had organically discovered the pic themselves...