Word: pr
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Dates: during 2000-2009
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...Bush Administration has launched its latest PR offensive to boost support for the increasingly unpopular war in Iraq. But the rhetoric is familiar: an attempt to raise the specter of appeasement, starting with Donald Rumsfeld's speech to the American Legion Tuesday, in which he quoted Sen. William Borah saying "Lord, if only I had talked to Hitler, all of this might have been avoided!" after hearing of Germany's invasion of Poland in 1939. (Meanwhile, Rumsfeld barely mentioned Iraq until the last 500 words of the speech.) And today, in his speech to the Legion, President Bush described Islamic...
...this particular case, De Kort's lack of tech savvy works for him - a flashy presentation of his bare-bones case would make his video look like a PR tool rather than an earnest documentary. And his mere presence makes the video more immediate than a faceless blog entry would be - it's an original production, not a series of cut and pasted snippets from elsewhere...
...That said, aesthetics are not the same as evidence, and the style of his presentation doesn't give us any concrete reason to believe him. One suspects that the apparent authenticity of his video will be studied by real PR professionals, who will apply the same seemingly do-it-yourself techniques on clips generated from the boardroom rather than - as it seems with De Kort - from the kitchen...
...They're hiring the wrong model," he says of today's screeners. Few of them are African-American or immigrants, Argenbright says. "After 9/11 people wanted white, West Point-looking cadets, and from a PR standpoint that worked, but college-age or college grads are the worst screeners...
...Instead, in a sudden about-face, the Socialists formed a Coalition with the PR and the Communists. That left Yushchenko with the legal option of nominating the Coalition Leader Yanukovych, however distasteful to him, for Premier, or disbanding the Rada, which risked aggravating the nation?s already yawning split. With suspense growing - and with two pre-taped TV addresses to the nation, one proclaiming the Rada disbanded, the other one announcing the ?Two-Viktors-One-Country? conciliatory formula - Yushchenko chose the last-minute compromise...