Word: pr
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...specify a bottle of Préfontaines to a sommelier will make his eyeballs roll. Préfontaines is very much a vin ordinaire, the sturdy stuff that washes down the bread and cheese and accounts for 90% of the 1.5 billion gal. of wine drunk by Frenchmen every year. It will never make a select wine list, but it has made another important listing: the shares of the Préfontaines company, D.M.S., have gone on the Paris Bourse for the first time. This is an indication of the success of Préfontaines in France...
Bombed with Beer. Préfontaines, with annual sales of 52 million gal. worth $51 million, controls just 4% of the French market, but that is more than any competitor has. And only Préfontaines has Marc Henrion, 39, a Harvard Business School graduate, as director-general. At Harvard he distinguished himself by bombing the Baker Library with empty beer cans as he flew over it in his old Fairchild. Harvard grounded him but graduated him too ('50), and the next year he had a chance to apply his learning when André Dubonnet, of the company that...
...this is enough to turn a discriminating wine fancier to stronger stuff. Henrion does not argue that fine wine should be handled like Préfontaines or that Préfontaines is a fine wine. "In my mind," he says, "this is something else, like Coca-Cola, like beer. It should be marketed that...
...your article on me ("Local LSD PR-Girl," April 29) you make the editorial comment that Timothy Leary's recent warnings may have made a change in my life. Leary resolved to abstain from LSD for a year, and advised others to do the same...
...most important thing to remember about George Romney is that he is a public relations man by trade--the first professional PR man to become a serious contender for the Presidency of the United States. For twenty five years he has held jobs in which his main function has been to publicize products of varying quality to convince a not-too-skeptical public that they are all tops. During the '40's he was the head of the Automobile Manufacturers' Association. He moved to Nash-Kelvinator as PR Vice-President in 1953, and when the floundering company became American Motors...