Word: pr
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...this particular case, De Kort's lack of tech savvy works for him - a flashy presentation of his bare-bones case would make his video look like a PR tool rather than an earnest documentary. And his mere presence makes the video more immediate than a faceless blog entry would be - it's an original production, not a series of cut and pasted snippets from elsewhere...
...They're hiring the wrong model," he says of today's screeners. Few of them are African-American or immigrants, Argenbright says. "After 9/11 people wanted white, West Point-looking cadets, and from a PR standpoint that worked, but college-age or college grads are the worst screeners...
...Presidential powers of his onetime nemesis, Yushchenko. The flamboyant Yuliya Tymoshenko, Yuschchenko's own onetime revolutionary partner and prime minister and now leader of the parliament's Byut faction, decried ?the sellout of the Orange Revolution" and pledged "stiff opposition? to the hatching coalition government of Yanukovych's PR faction and Yushchenko's Our Ukraine (OU) bloc...
...contrary to what some people might claim, the political intrigue that led to Yanukovych's reemergence is as much a part of democracy as fair elections, or for that matter, separation of powers. In the March parliamentary elections, Yanukovych?s PR won 32% of the vote fair and square. The Orange forces, badly split since Tymoshenko lost her Premiership last September in a feud with the OU, tried to re-build their winning coalition, along with the Socialst party, but Tymoshenko?s categorical condition was the Premiership...
...Instead, in a sudden about-face, the Socialists formed a Coalition with the PR and the Communists. That left Yushchenko with the legal option of nominating the Coalition Leader Yanukovych, however distasteful to him, for Premier, or disbanding the Rada, which risked aggravating the nation?s already yawning split. With suspense growing - and with two pre-taped TV addresses to the nation, one proclaiming the Rada disbanded, the other one announcing the ?Two-Viktors-One-Country? conciliatory formula - Yushchenko chose the last-minute compromise...