Word: pr
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...Motorola, she was the only woman handling PR for the company's microprocessor unit. Later, at Sun Microsystems, Daver worked closely with Sun's COO Ed Zander and helped position and brand the Solaris product line. Next, she became vice president of corporate communications and investor relations at gamemaker 3DO.After that, she served as vice president of marketing and investor relations at search pioneer Inktomi, acquired by Yahoo. At Inktomi, Daver helped build the company's marketing group, brand identity, and guided the company's public offering and buyout...
Thanks to Cambridge’s idiosyncratic proportional representation (PR) system, Kelley owes his unexpected victory partly to the failed campaigns of his closest political competition...
...think the problem is that negative campaigning does not help in a PR system,” said Trellis Stepter, chair of the Cambridge Democratic City Committee. “He may have been hurt by challenging the establishment in his campaign...
...operations to a different country, or China might find another vendor. Then we’d be hurting our own industrial growth without obtaining any measurable benefit for the important problem at hand.We can, however, make this cooperation expensive to companies in other ways: we can give them bad PR, for example, by writing blog posts and newspaper columns about what they’re up to—even economists, who might dismiss regulation for unfairly forcing the costs of US social norms upon a particular company, would probably think this inoffensive, if likely ineffective.We can also call upon...
...Bush's biggest south-of-the-border PR problem is economic. Even before the start of the November 4-5 Summit, devoted to combating poverty and creating jobs, Argentina, Brazil, Venezuela and other Latin nations banded together to nudge Washington's Free Trade Area of the Americas (FTAA) proposal off the agenda. The move, which has angered the Bush Administration, reflects growing skepticism in Latin America over the virtues of free-market reforms, which many believe have simply widened the chasm between rich and poor in a region that already displays the world's worst disparities in wealth...