Word: pr
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...unexpected admission last Wednesday that North Korea has been operating a secret nuclear weapons program since the mid-1990s, in direct violation of agreements with the U.S. and others, has forced the Bush PR machine far from its comfort zone. Bush was still conjuring apparitions of an axis of evil as late as two weeks ago, as if all of America’s earthly enemies were merely limbs of a single monster. “Terror cells and outlaw regimes building weapons of mass destruction,” he explained in his case against Iraq...
...Chad, one of the poorest countries in the world, will soon start pumping more than 200,000 barrels of oil a day through a $3.7 billion, 1,070-km pipeline - Africa's biggest-ever infrastructure project - that transverses Cameroon. The island nation of São Tomé and Príncipe, which sits on perhaps 4 billion barrels of crude, is also attracting foreign oilmen. These upstart countries join such established giants as Nigeria, which plans to increase its output from its current 1.9 million barrels per day to more than 3 million; Angola, which wants to double...
...exclusive hotels. I was sent to gather enough information to write a newsy puff-piece and to take photos for the social pages, but my secret agenda was to gather as many freebies as possible. But first I had to endure a seemingly endless babble of pseudo-science from PR representatives wearing faux lab coats. This was a none-too subtle tie-in with the company’s slogan, which had something to do with “the science of beauty...
Undeterred, the PR representative informed me in earnest tones that this skin care line was so revolutionary that it had the potential to take five years off my appearance. Inspecting the assembled ensemble of toners, astringents and masques, I did the math. Did I really want to spend fifteen minutes a day applying all this gunk only to look fourteen again? Suddenly, all the angst and agony of my early teens came flooding back. Putting aside the nightmarish aesthetic trifecta of braces, pimples and school uniforms, there were also the socially horrific memories of gym class, trigonometry and that embarrassingly...
...their bets, setting up or funding alternative shops in New York City or Los Angeles with such hip monikers as Brand Buzz, Renegade Marketing Group and Interference Inc. Al Ries, a veteran marketing strategist and co-author of the just-published book The Fall of Advertising & the Rise of PR (Harper Business), says the reason is simple: traditional advertising has lost most of its credibility. "Anything you say about yourself is now automatically suspect," he says...