Word: pr
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...brand, and it's rising and growing. Yes, he's responsible for the death of thousands of people, but from the view of the Islamic streets, he's an Islamic Robin Hood who's standing up to the U.S. and fighting for traditional Muslim values. Terrorists are in the PR and propaganda business. Their product is a kind of noxious publicity - they are about the sizzle not the steak. And they've been succeeding. Around the Third World, bin Laden t-shirts and posters are doing a brisk business. You don't see many people wearing USA t-shirts; they...
...Ross's apid-fire real-time Arabic response - he was interviewed live within two hours of Bin Laden's broadcast - certainly gives bin Laden and the Taliban a run for their PR money. But Ross has his work cut out for him, because deep-seated anti-American feeling on the Arab streets nurtured by perceptions of U.S. culpability in the plight of the Iraqis and Palestinians has seeded the propaganda playing field in bin Laden's favor. It will take a Herculean spin effort to convince al-Jazeera viewers that Osama bin Laden is the reason for the suffering...
...challenge facing the administration, from a PR point of view, is if all you've got is a handful of people in Afghanistan, how do you demonstrate to the American public that you're bringing this war into the living rooms and dens and caves of terrorists living in Afghanistan. Because the public is hungry for action...
...Serbia. And that may be why the U.S. is using a lot fewer planes than they did in the Kosovo conflict. What we are seeing so far, is a seemingly judicious use of force. If they were flying in hundreds of planes every night that would be more for PR than military effectiveness...
...While the firefights raged, the Beit Jala incursion was also hurting Israel diplomatically. A PR disaster followed reports of children huddling frightened in a Lutheran orphanage while Israeli soldiers took up firing positions in their building. The State Department specifically appealed for the safety of the children. Coming as it did on the heels of a similar reprimand over the fact that a family of Americans had been in the Ramallah building struck by the Israeli rockets that killed Abu Ali Mustafa on Monday, the Beit Jala incursion was clearly hurting Israel's image in the West...