Word: pr
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...director George Tenet may have brokered the beginnings of an Israeli-Palestinian cease-fire, but only because both sides reluctantly embraced it as a diplomatic necessity. Realizing that he'd made a colossal PR blunder earlier in the day by nixing Tenet's proposals, Yasser Arafat announced late Tuesday that, like Israel, he would accept the deal - but with plenty of reservations and outright rejection of some clauses. And that was quick thinking by the Palestinian leader, after his earlier rejection had prompted Tenet to blame Arafat for the failure of his peace mission, and plan his departure...
...Indeed, President Bush's attitude on questions such as Kyoto and missile defense (despite the current PR campaign on the latter) has been "too bad if you don't like it; that's what we're going to do." And that's left the Europeans smarting at what they perceive as the new administration's arrogance and insensitivity...
...simply, the Undergraduate Council has a major PR problem. Although this is something that I have asserted from the time since I was an elected representative on the council, this weekend’s council-sponsored Springfest offers a good illustration...
...should the council go about improving its non-existent PR department? First, and most importantly, the council needs a true publicity maven—someone who would want to take on the challenge and would head up publicity for all of the council’s events and initiatives. To make this type of position desirable, the council should create an additional spot on its executive committee for the chief of publicity. Doing so would lend some prestige and weight to the person’s role...
What’s more, the council should form an additional committee for publicity to be chaired by this PR maven. First-year representatives should be required to serve on the publicity committee before being assigned to one of the council’s other activities or initiatives-focused committees. Requiring first-years to serve on the committee not only ensures a certain number of bodies to make postering runs and the such, but it also gives those first-years a chance to cut their teeth on council business and impress the higher-ups. That is to say, there?...