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Word: pr (lookup in dictionary) (lookup stats)
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...tranche of wild sea bass with green-pea-and-rocket emulsion and mousserons des prés mushrooms sounds more like a three-star Michelin meal than a cookery-class assignment. But it's exactly the kind of fastidiously prepared yet surprisingly uncomplicated dish that features on the haute cuisine course at celebrity chef Alain Ducasse's new l'Ecole de Cuisine in Paris...

Author: /time Magazine | Title: Learn to Cook Like Alain Ducasse | 8/20/2009 | See Source »

...That kind of grassroots campaigning might be a candidates' best shot during this election. For now, a change in the law is not on the docket. Hitoshi Miura, a Tokyo-based political PR strategist, says it might even change after the election. "Sure it's a problem now," he says, "but they will forget about because it's not a serious matter for them after the election." That, not only with regard to the campaign process, is something the electorate might want to bear in mind over the next 12 days...

Author: /time Magazine | Title: Japan's Twitter-Free Election Campaign | 8/18/2009 | See Source »

...farts loved it. (Finke later amended the laater phrase to "movie critic geezers." Thanks, Nikki.) It's the #1 most tweeted topic Friday night. And Marc Weinstock's viral marketing campaign for a year bore no Sony/Tri-Star logo on purpose so it wouldn't have a big studio's PR machine feel. (As if the audience had organically discovered the pic themselves...

Author: /time Magazine | Title: Box Office Weekend: District 9 Shows Prawn Power | 8/16/2009 | See Source »

...heard the propaganda: Zombies Are the New Vampires. Once relegated to back-list B movies like I Walked With a Zombie and Night of the Living Dead, those slow-moving, post-mortem drudges of West African mythic origin are now the hot horror creature. The PR is positively zombastic. They have their own anthem - Zombies Are the New Black, by the Philly pop-punk sextet The Wonder Years - and their own music video, which you may have seen in the past month or so: Michael Jackson's Thriller. The Walking Dead have even been invoked as emblems of our current...

Author: /time Magazine | Title: Thirst: Why Vampires Beat Zombies | 7/31/2009 | See Source »

...Pleasure is in the mind, too; it's not only physical." Perhaps. But there's true corporeal delight in the surprise of biting into confectionery topped with numbing Sichuan buttons, or in experiencing previously unimagined combinations like artichoke confit with green aniseed, or foie gras - infused marshmallow - an elegant précis of the French culinary canon in one cubical mouthful. (See the top 10 Tour de France moments...

Author: /time Magazine | Title: Griddler on the Parisian Roof | 7/23/2009 | See Source »

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