Word: prada
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Dates: during 1990-1999
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When she took over the family business 20 years ago, Miuccia Prada came with an unusual pedigree. The dark-eyed Milanese was not only the scion to an 85-year-old family leather-goods business but also an active communist who dabbled in mime. An odd combination, perhaps, but evidently terrific preparation for the world of fashion, where Prada's mime-quiet minimalism has made her fashion house into the decade's most powerful design force...
Coco Chanel wasn't just ahead of her time. She was ahead of herself. If one looks at the work of contemporary fashion designers as different from one another as Tom Ford, Helmut Lang, Miuccia Prada, Jil Sander and Donatella Versace, one sees that many of their strategies echo what Chanel once did. The way, 75 years ago, she mixed up the vocabulary of male and female clothes and created fashion that offered the wearer a feeling of hidden luxury rather than ostentation are just two examples of how her taste and sense of style overlap with today's fashion...
...standing in front of her famous Art Deco wall of mirrors. Fashion tends to involve a good dose of smoke and mirrors, so it should come as no surprise that Gabrielle Chanel's version of her life involved a multitude of lies, inventions, cover-ups and revisions. But as Prada said to me: "She was really a genius. It's hard to pin down exactly why, but it has something to do with her wanting to be different and wanting to be independent...
While fashion for most of the decade has been dominated by the spare chic of designers like Prada and Jil Sander, this season it finds itself in the midst of a full-scale romance revival, and women seem to be smitten. Minimalist Marc Jacobs is dabbling in pink and pleats. Tocca, a label specializing in girlish party dresses that began with a collection of 11 pieces in 1994, has evolved into a multimillion-dollar business. Jewelry is having a renaissance. "We're just all so tired of looking plain," notes Andrea Linett, a fashion writer at Harper's Bazaar...
...Prada 3-button suit...