Word: prada
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Dates: during 2000-2009
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OLIVIA NEWTON-JOHN'S REFRAIN of "Let's get physical," along with the ubiquity of Lycra, started it in the 1980s. Aerobics helped push it into the '90s, and yoga certainly added an aura to the category in the new millennium. Chanel, Prada, Dior and Hugo Boss all capitalized on it a few seasons ago. Activewear has come a long way from the gym and, thanks to relaxed dress codes inaugurated by casual Fridays, it has become a uniform for more and more Americans. But it's not about cotton T shirts and sweats anymore. Today activewear can mean everything...
...assistant - the one who brings in the coffee and picks up the dry cleaning - and she is, incidentally, not fat by any standards other than those that pertain in the skin-and-bones world of high-gloss women's publications. She is, however, smart - especially in The Devil Wears Prada's early going - when she's wearing her ratty working journalist clothes and sporting her total ignorance of, and contempt for, the deeply silly values Runway promotes. In context, it imparts to her an air of mystery...
...chic one year eventually trickles down to Wal-Mart, where , in knock-off form, it makes everyone a little happier. This struck me as a pretty desperate rationalization. But then I glanced around the theater where I happened to be catching an early morning show of The Devil Wears Prada. It was full of large women in blue jeans who were not present to enjoy Andrea's moral triumph over the temptations of La Dolce Vita. They were there for the clothes, the bright chatter, the pretty people, the handsome arrangement of every shot in the picture. Who can blame...
...losses) for investors who stampeded in. But this time many foreign companies seem set to make a tidy profit, not least because this is one industry in which the Chinese are ill-equipped to undercut overseas rivals while also providing the requisite quality of service. "You can knock off Prada or Montblanc," says Ralph Grippo, China manager for Ritz-Carlton hotels. "But there's no way you can knock off luxury service. It's about human beings and experience. That's not something you can duplicate." Ford agrees: "There's no Chinese company right now that...
...head of Tata group, India's largest conglomerate, to say the rich are boring. But Ratan Tata comes close. Acting rich doesn't interest him. "I've never had the desire to own a yacht, to flaunt," he says. "It's not really [the point]." Nor does the Prada-wearing class excite him as a marketing opportunity. China and India, with their growing ranks of tycoons, should attract multinational businesses not because of the spare million in a few fat wallets, he argues, but because of the spare change in a billion slim ones. "Everyone is catering...