Word: prada
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Dates: during 2000-2009
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...dubs the transformation "doing what Gucci did, at Burberry," but Bravo was displaying corporation-altering prescience and chutzpah long before Tom Ford made them fashionable. As president of Saks in the '90s, she brought labels like Gucci, Jil Sander and Prada onto the selling floor, a move that began the store's return to the luxury league of Neiman Marcus and Bergdorf Goodman. As a cosmetics buyer at Macy's in the early '80s, Bravo noted the sudden proliferation of fuchsia in fashion. She called Carol Phillips, co-founder and then head of Clinique. "I said, 'This pink is wildly...
...peacefully coexist. It follows, then, that she who wishes to reach the most rarefied and potent ranks of fashion, whether in dealmaking or designing, must have a certain serenity. A certain above-the-fray quality. And a flat-out disregard for what you think. Which brings us to Miuccia Prada. The rise of Mrs. Prada, as she is known to her Italian staff members, is a well-known tale--your basic story of a onetime communist and mime student from Milan who takes over her family's dusty luggage company and, with the help of her go-getting husband, turns...
...having created some definitive design benchmarks, while a sure sign of her eye, is not what has really given Prada her juice. What sets her apart is her disregard--in some cases, her open contempt--for the dictates of fashion. Whereas fashion expects an image to be constantly updated, Prada reportedly sank upwards of $100 million into projects that are supposed to be permanent, if not immutable: her architecturally pioneering stores in New York City (by Dutch brainiac Rem Koolhaas) and Tokyo (by the precise Swiss duo Herzog & De Meuron). Whereas common sense says a designer should design what...
...Prada has few celebrity friends. She lives in the apartment she grew up in. And, of course, season after season, she sends intelligent, beautiful and, inasmuch as anything in fashion can be, sui generis collections down the Milan runways. "If you want to know what a season is about, you don't miss the Prada show," says Julie Gilhart, fashion director for Barneys. "She never follows anyone else's lead, just her own original energy. Her collections are completely an expression of herself...
...herself is curious, independent and thoughtful. Prada once showed a raincoat that was transparent until it got wet and became opaque. This season she charmed the front row with a collection inspired by 1950s souvenir scarves and the quirky tchotchkes (beaded bags, raffish straw hats and embroidered suede moccasins) that a stylish housewife might have picked up on a honeymoon in Venice...