Word: pradamark
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Dates: during 2009-2009
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...downturns. But since the slowdown began, two of Primark's competitors - MK One and Select - have been restructured under creditor-appointed managers. What makes Primark different - and keeps customers interested - is a keen eye for fashion trends worthy of a more expensive retailer. Devotees call the store Primani or Pradamark in honor of its acute fashion sense. And hot styles are delivered with commendable speed. New products can take as little as six weeks to hit the hangers. Primark has bridged "the gap between sheer value and fast fashion," says Robert Clark of London-based consultancy Retail Knowledge Bank...
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