Word: praeteritio
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Negative ads, yes. Negative attacks, only with caution. Personal attacks work when delivered with an aw-shucks attitude or praeteritio, as Dole practiced it in the first debate: "I've never discussed Whitewater, as I've told you personally. I'm not discussing Whitewater now." And then he went on to press Clinton on the Whitewater pardons. Dole delivered his broadsides with a hatchet and a scowl; the other guy with a stiletto and a smile...
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