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...MERCHANT or PRATO (422 pp.)-Iris Origo-Knopf...

Author: /time Magazine | Title: Books: For God & Profit | 5/13/1957 | See Source »

...square of the city of Prato (pop. 30,586), a few miles outside Florence, stands the statue of a 14th century merchant dressed in flowing robes and holding a sheaf of bills of exchange. The merchant's name is Francesco di Marco Datini, and he is still Prato's favorite son. When he died, Datini left his whole fortune of 70,000 gold florins to the town's poor, along with his spacious house and all his papers. The interest on his capital is still shared out annually (about $1,100) among poor Pratese, but to those...

Author: /time Magazine | Title: Books: For God & Profit | 5/13/1957 | See Source »

...about 1335, shortly before Boccaccio wrote the Decameron, Datini never knew the terrors of high explosives and concentration camps, let alone the menace of the atomic bomb. In their place he had the Black Death, tyranny, piracy, the ruthless brutality of mercenary armies. He was the son of a Prato tavern-keeper; by wise trading and prudent investment over a period of 32 years, he became rich enough to build his international business...

Author: /time Magazine | Title: Books: For God & Profit | 5/13/1957 | See Source »

...finishing touches on a cookbook. Shakespearean Scholar Redmond O'Hanlon, a Manhattan cop, will have a book of Shakespeare puns on the stand this spring. Alice Morgan, 78, who won $32,000, has completed The Investor's Road Map for Simon & Schuster. And Operatic Cobbler Gino Prato recently signed a second $10,000-a-year contract with a rubber company as good-will ambassador to U.S. shoemakers...

Author: /time Magazine | Title: Radio: The Big Money | 9/3/1956 | See Source »

...show's producers, Louis G. Cowan Inc., brushed off the first criticism with the statement that Della Rocca was simply an amateur impresario who dabbles in low-cost opera in his home town of Baldwin, L.I. On the second point, though denying that the Delia Rocca-Prato appearance was planned, they conceded that The $64,000 Challenge will come on the air next month, replacing Sunday night's Appointment with Adventure. The gimmick: people who have written in saying they are just as good at opera as Della Rocca or at cooking as Marine Captain Richard S. McCutchen...

Author: /time Magazine | Title: Radio: Quiz Crazy | 2/27/1956 | See Source »

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