Word: prato
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...mutterings last week when Cobbler Michael Delia Rocca, with the help of another cobbler, former Contestant Gino Prato, won CBS's $64,000 Question. Critics charged that: 1) Delia Rocca was actually a professional impresario, and 2) Gino Prato's appearance was simply a buildup for a new Revlon show to be called The $64,000 Challenge, starring past quiz winners...
Finally, Gino [The $64,000 Question] Prato was on our show and he said...
...Shall he [or she] go for it?" had been asked every week since the program's first contestant drew in sight of the big jackpot. By the time Bible-quoting Mrs. Catherine Kreitzer and Opera Lover Gino Prato stopped at $32,000. newspapers were explaining (often with contradictory results) just how much a final winner would have to give the Government in taxes. Most figurers agreed that if a contestant won a $64,000 jackpot, his additional $32,000 would be pared down to a mere $10,000 by the cruel revenooers...
...would answer questions on their specialties. Adman Norman Norman sees Panelopoly as a sort of postgraduate course for contestants who have tried for the top money on The $64,000 Question. Explains Norman: "I got to thinking along this line when I realized that Mrs. Kreitzer and Gino Prato and Gloria Lockerman [the speller] were still big news long after they left the show. Why shouldn't we continue to take advantage of these people? They belong on Panelopoly...
...already enfeebled yearning to leaven commercialism with culture. The Manufacturers Trust Co. executive who sits each Tuesday night between guards (the real thing, from the same bank), to lend an air of reliability to the promised payoff, was promoted recently to full vice president. Gentle Gino Prato, who won thousands of hearts as well as thousands of dollars ($22,916 after taxes) in his five appearances on the show, was taken on as a good-will ambassador by a rubber heel and sole company at more than $10,000 a year. One of the show's questions even attracted...