Word: pratt
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Dates: during 1940-1949
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They may have had many letters from F. D. Pratt-for many different reasons. As circulation director, he has, for instance, the job of letting prospective readers know what TIME is and what it tries to do-as well as telling them and our readers what TIME is doing. When it is time for subscriptions to be renewed, that is Pratt's job, too. Under his wing also is a newsstand division which sees that the proper number of copies arrive at the proper U.S. newsstands from coast to coast on time for our readers...
...corps of resident TIME subscription representatives and dealers. He sees that they are kept fully informed about our policies and development for, as most of you know, TIME is and always has been sold on its editorial merit-without benefit of dictionaries, sets of china, and other inducements. Fran Pratt feels that nobody should be persuaded to subscribe to TIME unless he really wants to read...
...trustee of Taft School, an active member of several YMCA boards and committees, Fran Pratt has a personal interest in education that exactly fits his additional duties as director of our work with hundreds of schools, colleges and universities, which use TIME'S material for teaching purposes, with clubs and forums using special material for studying and discussing world problems, and with individual requests from educators...
...when Fran Pratt was graduated from Yale and went to work for General Electric in his home town of Schenectady, the circulation of two-year-old TIME was 75,000. In 1939, when he came to TIME after a hitch at the Harvard Business School and considerable experience in retailing and magazine publishing, our circulation was 750,000. Today, with over 1,500,000 paid circulation in his corner, he could be forgiven for relaxing a bit. But Pratt, who is a ruddy, blue-eyed, eupeptic father of three (two boys, a girl) with an appalling propensity for work...
...some harsh words to say, wrote them down on a two-foot asbestos shingle. Another advised from Australia that his daughter was on her way to attend school in the U.S. and that he could think of no safer escort from dockside to schoolsite than F. D. Pratt. (One of his staff was at the pier in Los Angeles when the young lady arrived...