Word: pravda
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Dates: during 1950-1959
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...just that way last week ran one editorial day after another for two of the most powerful editorial voices in the world-Izvestia (circ. 1,800,000), official organ of the 15 Soviet states, and Pravda (circ. 5,560,000), the mouthpiece of the Communist Party. While Pravda and Izvestia are two of the most widely known of all press names, their behind-the-walls operation is perhaps the least understood...
Making a Profit. Physically, both papers resemble U.S. newspaper establishments, down to the electric-lighted news streamer, flowing endlessly in the Cyrillic alphabet, along the top of Izvestia's façade. Their newsmen earn surprisingly good salaries: a junior reporter on Pravda 's local 120-man staff gets 1,500 rubles ($375) a month base pay, plus an average of $250 more in space rates. Besides this
Moscow-based news contingent, Pravda keeps 60 fulltime correspondents scattered throughout Russia, another 28 in world capitals. The paper controls a sanitarium, five Moscow apartment buildings, a secondary school, a school for printers, and the Pravda House of Culture. Its mammoth printing plant-49 Linotypes, 5,000 employes-harvests a handsome profit by printing 20 other newspapers and magazines on contract...
...true Western parallel exists for Pravda or Izvestia, or indeed, for the Soviet press as a whole. Each day, it spews 57 million copies of 7,686 papers across the land. Identical in size-18½ in. by 23½ in., four to six pages-all are of such a numbing editorial sameness that E. A. Lazebnik, deputy director of propaganda for the party Central Committee in the Ukraine, was moved in 1956 to complain with singular bluntness: "If one were to conceal the names of newspapers, it would be almost impossible to tell which is which...
...Dose for News. Unlike their Western counterparts, Soviet journalists need pay scant attention to the significant events of the day. The kind of stories that fill U.S. newspapers-including international tensions, local crime and disasters-are almost totally ignored unless they make a party-line point. Pravda's Satyukov stopped the presses only twice this year, once to insert a dispatch from the Russian news agency Tass covering U.A.W.-C.I.O. President Walter Reuther's phony "March of the Unemployed" on Washington (TIME, March 2), once to report Konrad Adenauer's decision to yield the West German chancellorship...