Word: pravda
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Dates: during 1960-1969
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...Kremlin seems to agree, despite protests from old-line ideologues and planners. Last week Pravda blasted kopeck-pinching regulations that forbid any restaurant in Russia, from Moscow's vast Ukraina to the smallest cafe in Siberia, to spend more than $5.50 a day on soup greens. Urged Pravda: "Priority must be given to economic methods of management." The government now plans to do just that. Retail stores and restaurants in half a dozen Russian cities will be given a free hand to cut or increase sales staffs, improve displays and boost promotion budgets. "Advertising always pays," intoned Komsomolskaya Pravda...
...except on his own absolute terms. North Viet Nam's President Ho Chi Minh is just such an enemy-and he finds considerable cause for optimism in the argumentation now going on within the U.S. and between the U.S. and its allies. Last week he was quoted in Pravda as saying: "The American imperialists see that their isolation is increasing with each passing day. They are subjected to ever-sharper criticism throughout the world, and even in the United States...
Died. Anton R. Zhebrak, 64, Soviet geneticist best known for his work on wheat hybridization, who was deposed in 1947 by Stalin's pet scientist Trofim Lysenko for insisting that hereditary characteristics cannot be modified by environment, but was since exonerated and accorded a glowing Pravda obituary ("A fine Communist, whose words never differed from his deeds"); in Moscow...
Died. David losifovich Zaslavsky, 85, Pravda's most poisonous penman since 1928, who called Churchill "a broken lance bearer," Truman "a cold-war Napoleon," Hammarskjold "a hangman and murderer," but saved his strongest venom for Boris Pasternak, sneering that he was "an extraneous smudge" and leading the chorus that forced the author of Doctor Zhivago to refuse the 1958 Nobel Prize; in Moscow...
Though farm output had been planned to rise 70% within seven years, said Brezhnev, it had in fact actually risen only 10% in the past six. The solution he proposed, spread across Pravda and the delayed edition of Izvestia, was "to do away resolutely with subjectivism in the practical management of socialist agriculture"-Red gibberish which Brezhnev suggested meant a more rational use of "economic incentives" and "greater independence" along the lines the Soviets are already applying in industry (TIME cover, Feb. 12). Also planned: a massive infusion of new capital into the farm sector to the tune of some...