Word: pravda
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Died. Anton R. Zhebrak, 64, Soviet geneticist best known for his work on wheat hybridization, who was deposed in 1947 by Stalin's pet scientist Trofim Lysenko for insisting that hereditary characteristics cannot be modified by environment, but was since exonerated and accorded a glowing Pravda obituary ("A fine Communist, whose words never differed from his deeds"); in Moscow...
Died. David losifovich Zaslavsky, 85, Pravda's most poisonous penman since 1928, who called Churchill "a broken lance bearer," Truman "a cold-war Napoleon," Hammarskjold "a hangman and murderer," but saved his strongest venom for Boris Pasternak, sneering that he was "an extraneous smudge" and leading the chorus that forced the author of Doctor Zhivago to refuse the 1958 Nobel Prize; in Moscow...
Though farm output had been planned to rise 70% within seven years, said Brezhnev, it had in fact actually risen only 10% in the past six. The solution he proposed, spread across Pravda and the delayed edition of Izvestia, was "to do away resolutely with subjectivism in the practical management of socialist agriculture"-Red gibberish which Brezhnev suggested meant a more rational use of "economic incentives" and "greater independence" along the lines the Soviets are already applying in industry (TIME cover, Feb. 12). Also planned: a massive infusion of new capital into the farm sector to the tune of some...
Eighteen months later, it had plainly become "necessary." Moving the debate off the pages of Pravda and into the industrial arena, Khrushchev gave the reformers a place to test their theories. Two clothing factories-Moscow's Bolshevichka and Gorky's Mayak-were cut loose to negotiate prices and sell their suits and dresses directly to 22 retail stores. The stores told the two factories what kinds of goods the consumers wanted, and the factories were judged by the profits made on what goods were actually sold...
...dean of Soviet economists. He saw in Liberman a potential stalking horse for all the reformers, invited him to Moscow. When in 1962 the economy's growing malaise could no longer be ignored by the Kremlin, Nemchinov persuaded Khrushchev to give Liberman's theories a showcase in Pravda. On Sept. 9, 1962, Liberman's "The Plan, Profits and Bonuses" was published, and the great debate began...