Word: pre-test
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Dates: during 1948-1948
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Gloomily aware of the failure of other young comedians (e.g., Danny Thomas, Jack Paar, Henry Morgan, Danny Kaye) who have tried to buck radio's Old Guard, Shriner feels that he has a few advantages: he can pre-test his radio gags from the stage of Inside U.S.A., and his program has been sponsored from the start, which allows him to hire a topflight script "collaborator." Though he has a complicated broadcast and rebroadcast time schedule (CBS, 5:45 p.m. E.S.T., from New York), Shriner also takes heart from the fact that his Hooperating, which had been a modest...