Word: precepting
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Building on retailing's oldest precept, that the customer is always right, the Webbers established a host of services, including one of the most liberal refund systems in the world. If a Hudson's customer decides he doesn't like something he has bought, all he has to do is pick up the phone and say so; one of Hudson's 300 delivery trucks will come and take the merchandise back. Hudson's has been known to credit merchandise bought ten years before and never used. Last year, Hudson's actually sold more than...
...Humanity is so constituted that it must work to be healthy and happy." Following his own precept, Eaton has another deal cooking. He has staked a claim and financed exploration of an iron-ore field at Ungava Bay in Northern Quebec, and plans to ship ore from it to Europe. Eaton, who makes no small plans, says expansively: "It's perfectly colossal...
This sound diplomatic precept obviously lay well at the front of John Foster Dulles' mind last week. On his ten-day flying trip to Western Europe's capitals, the new Secretary of State left little room for doubt that 1) unless the European allies end their dillydallying over the European Army and soon show the U.S. Congress they mean business, severe cuts in U.S. aid are probably unavoidable; 2) the European partners have until about April-when Congress begins budgeting foreign aid-to prove that they really want the European Army...
...from darkness to light are, at this point, more of a problem to the white man than are the jungle savages. Seeing for the first time the glitter of the white man's world, stirred by his literature (the Bible, Rousseau, Jefferson) but stunned by the gap between precept and practice, often shunned because of their color, impulsive and impatient, they are likely to become the dupes of Communism. Writing from South Africa recently, Michael Ardizzone, a British journalist, reported a conversation with his Negro office messenger-a grown man named Cigarette, who had managed to pass his Junior...
...imperialism and German neo-Naziism, against the resurgence of Japanese trading combines or France's slowness in rearming." This "is a deadly challenge to the free world." Can it be met? Yes, said Eisenhower, for the West can defend itself by "unity and faith." "Unity is no simple precept. It is a complex and exacting principle ... It demands-on all fronts and in all senses-the sternest watch against divisive propaganda ... It demands a true cleansing from our hearts of the faintest stains of racial or religious prejudice. There is no such thing as just a little bigotry, just...