Word: preceptions
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Marketing strategy must be guided not by what the consumer wants today but what he probably will want three, four or even five years from now." Putting his precept into practice when he took over P. Lorillard Co. 2½years ago, Chairman Lewis Gruber, 63, rescued his aged (founded 1760), slipping company by gambling heavily on smokers' future desires. He changed the filter and blend of Kent cigarettes to cut down tar and nicotine and -as he says in the kind of phrase that sounds snappy around a boardroom table -give smokers "less of the things they have...
Plumbing the Japanese mentality for the causes of young people's death wishes, Psychiatrist Takeyama argues: the Confucian precept of unquestioning obedience to elders and superiors was deliberately perverted by the Tokugawa Shogunate (which ruled Japan from 1603 to 1868) to maintain a rigid caste system. Obedience is still drummed into modern Japanese youth. But, says Dr. Takeyama: "While it remains a basic influence in their unconscious makeup, it conflicts sharply with their conscious striving to behave in accordance with modern Western ways...
...love the name of John because it reminds us of John the Baptist, precursor of our Lord . . . and the other John, the disciple and evangelist, who said: 'My children, love one another, love one another because this is the grand precept of Christ.' Perhaps we can, taking the name of this first series of holy Popes,* have something of his sanctity and strength of spirit, even-if God wills it-to the spilling of blood...
Inonu, leader of the opposition Republicans, was disturbed by the widespread reports that Premier Adnan Menderes was about to order his army into Iraq in the days immediately following the Baghdad revolt. Following the precept laid down by Ataturk, Inonu believes that it must be a cardinal principle of Turkish policy never to interfere in the affairs of the onetime subject peoples of the Ottoman Empire. He warned that hostility to Iraq was "not in the interests of our country" and roundly condemned the government for publicly approving the U.S. and British landings in the Middle East. "The interventions...
Sanskrit & Papimento. Founder and household god of the language firm was Charles Berlitz' grandfather Maximilian (46 languages), who started his first school in 1878 in Providence, invented a teaching technique now referred to reverently as The Method. It consists chiefly of one precept: under no circumstances is anything but the language under study spoken in class. A corollary: for the first few lessons, all instruction is verbal-otherwise, Charles Berlitz explains, students tend to transpose pronunciation values in languages sharing the same alphabet...