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...week on small commercial planes from Bamako, the capital of the former French colony. Timbuktu has become a favorite jumping-off point to explore the world's biggest desert. As the modern world rushes in, attitudes among Timbuktu's youth - the generation who will take custody of all those precious manuscripts - is changing fast. Entertainment in Timbuktu these days includes sitting under the stars watching European football matches on satellite television. "This generation has the Internet, they see movies, they go away to study," says Mohammed, who is astonished at the changes he has seen in his 42 years...

Author: /time Magazine | Title: Lost Treasures of Timbuktu | 7/30/2009 | See Source »

...century of wars, epidemics and unrest - was initially seen as an economic boon. "Even if China's population multiplies many times, she is fully capable of finding a solution; the solution is production," Mao Zedong proclaimed in 1949. "Of all things in the world, people are the most precious." The communist government condemned birth control and banned imports of contraceptives. (Read a TIME cover story on China's growing power...

Author: /time Magazine | Title: China's One-Child Policy | 7/27/2009 | See Source »

...advertising," says Barbara Lippert, a critic for Adweek, the trade publication. "It's as dumb as can be, and talks down to us. He's like an Elmer Fudd who never made it out into the country." Every moment of a 30-sec. spot is valuable. Why sacrifice precious time to a character with no natural connection to an amusement park? And how exactly does a creepy old man in a bow tie appeal to the kids that drive Six Flags' business? "I don't think many 11-year-olds relate to George Burns types," says Lippert...

Author: /time Magazine | Title: Why Is Six Flags Targeting Kids with a Creepy Old Guy? | 7/24/2009 | See Source »

When the film Blood Diamond came out in 2006, people were startled at the alleged origins of the precious stones from areas of bloody conflict and began asking whether the jewels on their fingers cost a human life. Will consumers soon find themselves asking similar questions about their cell phones and computers...

Author: /time Magazine | Title: First Blood Diamonds, Now Blood Computers? | 7/24/2009 | See Source »

...friend of the family and to the kids," going so far as to say a more permanent role in their lives was under consideration. Rwaramba was also given prime position in the official Michael Jackson souvenir book at the lavish public memorial. "Thank you for entrusting me with your precious children, my love for them will never waver," she wrote in its final solo entry...

Author: /time Magazine | Title: The Michael Jackson Case: The Return of the Nanny | 7/22/2009 | See Source »

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