Word: precisionism
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Ovitz orchestrated the merger with cool precision. To avoid the bickering that marred the Columbia deal, he handpicked the law firm, investment bankers and public-relations agents to represent Matsushita. He then served as a shuttle diplomat between the two companies, anticipating problems before they could grow. When the merger...
There was more than enough time to catch the telescope's flaw. Rough grinding of the mirror began in 1978, final polishing was not finished until 1981, and the completed telescope sat on the ground for four years after the space shuttle program was disrupted by the Challenger explosion. The...
What was worse, the company's reliance on this system was absolute. Though backup analyses pointed to a major flaw in the mirror, stated the report, these "indicators of error were discounted at the time as being themselves flawed." The evidence of the problem was never analyzed in detail by...
Even so, direct mailers maintain that junk mail is the most cost-efficient way to reach out to customers. They claim that a single mailing on average draws 10 times as many responses as newspaper ads and 100 times as many as TV ads. Plus, they note, they can judge...
Zap! The direct mailer can then aim a solicitation at a letter box with a precision bordering on the scientific. While some people find the attention flattering, others consider it insidious. "There's something kind of creepy about companies knowing more about you than your own family, and compiling and...