Word: precisionism
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It’s a happy coincidence that the two members share a name. The liner notes on their latest album Wonderful Rainbow even credit the duo as “BRIANS GIBSONCHIPPENDALE.” They revel in the precision they can achieve as a small unit.
LENI RIEFENSTAHL might be remembered as cinema's greatest woman director or as its most gifted documentary filmmaker, whose two-part Olympia, a record of the 1936 Summer Games, pioneered techniques and attitudes copied in virtually all TV sports coverage. Instead, she is vilified as the venal genius who glamorized...
Knowing your customer well enough to avoid costly business goofs has always been an elusive goal of marketing strategists. Standard demographic data--age, gender, employment status, income, place of residence--are usually insufficient to forecast consumer behavior with any precision. That's why during the past five years market researchers...
There may be a dark side to the increasing precision with which marketers can locate and track their quarry. The Orwellian overtones of companies and market researchers' getting together to share vast databases of detailed, individual consumer behavior are hard to deny. Just the names of psychographic tools (Monitor MindBase...
After the crappiest selection in decades at the Cannes Film Festival, I found a terrific season of London shows. One was actually about London: the musical "Our House." I hadn't hoped for much. Since it's a trunk show of songs from the 80s ska group Madness, and since...